2024 Core Forum

Today's libraries are challenged with engaging busy customers who see thousands of ads per day. This session will provide key strategies for staff at all levels to cut through the noise to increase customer engagement. Panelists will cover award-winning library marketing methods and ideas used by other industries. Two award-winning library marketing directors will share key techniques to position your library in the public eye by providing strategies to address common questions such as: How do you prioritize program promotion? What materials make the biggest impact for promoting events and services? How can I get more people to my program or to utilize this service? Panelists will share how you can move the needle even without a giant marketing budget or dedicated department. Key scalable techniques like developing a style guide, embracing the marketing funnel, and focusing on specific promotion outside your library's walls will be shared to help strengthen brand awareness, position your library in the public eye, and develop efficient workflows that allow more time serving the community.